Navigating the Future of Media: Adapting to New Consumer Behaviors & Strategic Innovation
Автор: CJ
Загружено: 2024-11-19
Просмотров: 315
Описание:
The media industry faces significant challenges and exciting opportunities as consumer behavior evolves. In this candid fireside chat, CJ’s CEO, Santi Pierini, sits down with Arthur Sadoun, Chairman & CEO of Publicis Groupe, and Dave Penski, CEO of Publicis Media, to discuss the future direction of the media landscape.
Their conversation explores how brands can navigate the complexities of rising costs, fragmented channels, and the increasing demand for personalized experiences across the entire customer journey.
Speakers:
Arthur Sadoun, Chairman & CEO, Publicis Groupe
Dave Penski, CEO, Publicis Media
Santi Pierini, CEO, CJ
This session was filmed live on September 10, 2024, at CJ's annual client conference, CJU.
Learn more about CJU: https://www.cj.com/cju
Learn more about CJ and affiliate marketing: https://www.cj.com/
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