The Invisible Bike
Автор: Kyiv International Advertising Festival
Загружено: 2012-06-08
Просмотров: 12051
Описание: Instead of scaring cyclists away from the streets by showing tragic results of road accidents, we decided to solve the problem by focusing audience's attention to the fact that cyclists are harder to notice than other road users. Study showed that in 70% of road accidents the cyclist was noticed only after the crash. Is the bike invisible?
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