AI Search Is Here: Why Google’s Reign Is Ending Sooner Than You Think

Описание: Traditional SEO is dying—and AI search is taking its place. In this episode of the Banking on Digital Growth Podcast, host James Robert Lay and co-host Derik Krauss dive into the seismic shift in how people search, shop, and make financial decisions online. With research from Semrush and Ahrefs predicting that AI-driven search will surpass Google by 2028—or even sooner—this isn’t just a trend. It’s a warning.

Financial brands that rely heavily on Google and PPC are at risk of becoming invisible in the new AI-first search landscape. Why does this matter? Because behavior is shifting fast, and many institutions are lagging behind without realizing it.

JR and Derik share what your financial brand must do now to prepare. From measuring your AI visibility to understanding what content actually gets you found in ChatGPT responses, this episode is a blueprint for staying competitive—and staying seen.

Find & fix your biggest website conversion leaks 👉https://www.digitalgrowth.com/
Connect with 👉 JR   / jrwlay  
Connect with Derik 👉   / derikkrauss  

Topics:
00:00 Introduction to AI-Driven Search
01:39 The Rise of AI Search
03:09 Consumer Behavior Shifts
05:33 Disruptive Innovation and First Mover Advantage
09:25 The Importance of AI Visibility
12:47 Practical Steps for Financial Brands
19:08 Case Study: AI Search in Action
38:26 Conclusion and Call to Action

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