Brigitte King on Colgate-Palmolive’s test-and-learn culture and being courageous | Modern Marketers

Описание: On this week’s episode of Modern Marketers, Colgate-Palmolive’s chief digital officer Brigitte King joins Google’s Joshua Spanier and Bethany Poole to talk about her core leadership principles and how the brand adapts to ever-changing technology curves. Brigitte shares the five P’s that have guided her through her career, how she upskilled her entire organization to be digitally fluent, and the importance of a leader allowing room for experimentation — and sometimes failure.

Modern Marketers is a podcast from Think with Google. Our hosts, Joshua Spanier, VP of marketing at Google Media Lab, and Bethany Poole, global senior marketing director at Google, speak with game-changing marketers and founders about the innovative and inspirational campaigns that made them into the leaders they are today. Hear their stories as they discuss transformation, how they practice modern marketing with their teams, and the lessons they’ve learned along the way.

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00:00 Intro
00:49 Brigitte’s five P’s for life
04:00 Career journey
07:30 How to stay on top of marketing industry changes
11:57 Getting comfortable with new tech
12:48 Implementing a digital maturity framework at Colgate-Palmolive
14:40 Assessing digital maturity
18:29 Creating the ideal marketing mix
19:50 How to be a successful integrated brand leader
21:49 The importance of the 70/30 approach
23:44 Innovation at Colgate-Palmolive
26:19 Bright Smiles, Bright Futures
28:54 Conclusion