CMO Chats | Li Li Chua at Workiva
Автор: The Ortus Club
Загружено: 2025-04-07
Просмотров: 171
Описание:
Li Li Chua, Senior Director of Marketing APAC at Workiva, shared her journey from systems engineering to leading marketing efforts across the APAC region. With over 20 years of experience, she discussed how she navigated multiple facets of marketing, from digital ecosystems to demand generation strategies. Lili highlighted the success of Workiva's Accelerate roadshow and the power of collaboration between teams in driving impactful campaigns. She also delved into the challenges marketers face with attention spans shortening and the importance of leveraging data and AI to stay ahead. With a focus on agility and the human-centric aspects of marketing, Lili offered invaluable advice for the next generation of marketers to stay curious, adaptable, and innovative in an ever-evolving landscape.
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