Church Marketing Expert: Why Bad Marketing Is Killing Fundraising

Описание: WHY BAD MARKETING IS KILLING CHURCH FUNDRAISING
Church giving rarely collapses overnight.

It erodes quietly — through unclear messaging, disconnected systems, missed follow-up, and the assumption that good intentions alone will sustain generosity.

In this conversation, Stephen Bradley, Samuel Greer, and church marketing expert Chandler Boyce unpack what’s actually undermining church fundraising today.

Not greed.

Not lack of faith.

But misalignment between mission, marketing, and stewardship.

They explore how many churches unintentionally make generosity harder — not because they don’t care, but because they’ve never been taught how marketing, trust, and giving actually work together.

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THEY DISCUSS:
◼️ Why bad marketing quietly kills fundraising
◼️ How good intentions fail without clear systems
◼️ The difference between branding, marketing, and manipulation
◼️ Why trying to reach everyone often leads to reaching no one
◼️ How clarity builds trust — and trust fuels generosity
◼️ Why churches confuse faithfulness with inefficiency
◼️ The unseen cost of poor follow-up and disconnected systems
◼️ How stewardship requires structure, not just sincerity

This isn’t a conversation about hype or church growth tactics.

It’s about *building systems that support generosity instead of sabotaging it*.

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ABOUT OUR GUEST
Chandler Boyce helps churches and faith-based organizations clarify their message, strengthen their marketing, and steward generosity with integrity.
◼️ ‪@ChandlerBoyce‬
◼️ Marketing Co-Op: http://Marketingco-op.co
◼️ Local Church Media: http://Localchurchmedia.com

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If you’re leading a church, nonprofit, or faith-based organization — and giving feels inconsistent, unclear, or heavier than it should — this episode will put language to what you’ve been experiencing.

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CHAPTERS
00:00 Intro
01:05 Why Fundraising Fails Quietly
05:20 How Bad Marketing Undermines Giving
10:15 Branding Isn’t Your Logo
15:30 Trying to Reach Everyone Misses the Mission
21:10 Why Clarity Builds Trust
26:45 When Good Intentions Aren’t Enough
32:30 Stewardship vs Manipulation
38:10 The Cost of Poor Follow-Up
43:55 How Marketing Shapes Generosity
49:20 What Healthy Church Marketing Looks Like
55:10 Practical Shifts Churches Can Make Now
01:00:40 Final Thoughts on Clarity and Stewardship

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DONE BY THURSDAY
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