Heart Truth

Описание: Focus group research with women showed that forging a strong emotional link between a woman's focus on her outer self (appearance) and the need to focus on her inner self (health in general and heart health, in particular) was critical to any communications effort.

The centerpiece creative element of The Heart Truth became the Red Dress. This iconic image, which incorporates the color most associated with the idea of the "heart," provided a creative linchpin for the campaign and became a rallying symbol for partners, media, and, most importantly, women with heart disease. You can read more about this case study and others at www.ogilvypr.com.