Industry 'cautiously optimistic' for 2025, says AA commercial chief
Автор: The Media Leader UK - news analysis + opinion
Загружено: 2025-01-20
Просмотров: 92
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Sharon Lloyd Barnes, commercial director and inclusion lead at the Advertising Association, spoke to The Media Leader at The Year Ahead event in January at London's Waldorf Hilton.
She shared updates to the AA's Advertising & Marketing Training Hub, built in partnership with The Media Leader parent Adwanted UK, as well as wider themes for AA members in 2025. Overall, many are feeling "cautiously optimistic", she said.
Lloyd Barnes also discussed what 2025 means for DEI amid so much uncertainty and why everyone in the industry needs to take part in the upcoming All In Census.
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