I Told Him: "If you sell me anything, I’m hanging up.”"
Автор: Breakthrough
Загружено: 2026-02-17
Просмотров: 17
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PT owners…this is how Breakthrough actually started 👇
In November 2012, our CEO Carl Mattiola sent an unbranded cold email and got hit with the classic:
“You’ve got 15 minutes… if you sell me anything, I’m hanging up.” 😅
But Carl wasn’t selling.
He was waking up at 6 am to interview private practice owners...learning the real struggles, building the first KPI/metrics dashboard, and turning those insights into what eventually became Breakthrough.
If you’ve ever thought, “Nobody’s ever asked me these questions about my practice…” this clip will hit.
🎧 Full episode: • How Breakthrough Started: From Cold Email ...
🚀 Want to see the platform built for PT growth? Book a demo: https://getbreakthrough.com/demo
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