Is your business podcast actually hurting your brand?

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Ep 022 - Is your business podcast actually hurting your brand? (Part 2)

In Part 2 of our "Frequently Asked Questions" series, Josh and Ryan from the Cincinnati Podcast Studio dive deep into the tactical side of B2B video podcasting. We’re moving past the basics and answering the hard questions: Is a Zoom recording good enough for a Fortune 500 brand? How do you convince a skeptical CEO to get behind the mic? And the biggest question of all—should you chase sponsorships or focus on lead generation?

If you are a marketer, business owner, or thought leader in the Greater Cincinnati or Northern Kentucky area, this episode is your blueprint for turning content into a business asset.

In this episode, we cover:
The "Zoom" Problem: Why AI and modern audiences have a high "BS Meter" for low-quality remote recordings, and why your brand deserves better than a webcam.
Authenticity vs. Polish: Why we leave the "ums" and pauses in, and why over-editing can kill your audience's trust.
The Distribution Strategy: How to turn one episode every two weeks into daily content for LinkedIn and YouTube Shorts.
CEO Branding: How showcasing your leadership's personality can humanize a faceless corporation and build trust before the sales call even happens.
ROI & Monetization: Why 1,000 true fans (leads) are worth more to a B2B company than 100,000 random listeners for ad revenue.
Sales & Recruiting: Using your podcast as a sales enablement tool and a magnet for top-tier talent.

TIMECODES
0:00 - Intro & The "Elephant In The Room"
3:56 - Why use a professional video podcast studio?
8:12 - Studio vs. Remote: Is Zoom hurting your brand?
15:27 - Do you really need a custom set design?
20:13 - Editing Secrets: Attention spans vs. Authenticity
26:52 - Best publishing cadence for business growth
33:03 - Stakeholder Management: Convincing the CEO
42:50 - Monetization: Sponsorships vs. Lead Gen
48:05 - How podcasts help with HR and Recruiting
51:13 - Using podcasts for Sales Enablement
54:27 - Creating the right "Offer" for your listeners

Connect with Brian & Josh:
•   / bwerickson  
•   / devisinggood  

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Produced by the Cincinnati Podcast Studio

Creating a high-quality DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.

Are you in the Greater Cincinnati area and interested in starting your own podcast? Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/d...

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