Every great history deserves a great museum
Автор: SEAT UK
Загружено: 2015-05-12
Просмотров: 316
Описание: SEAT has a great history behind it. After all, this is the brand that mobilised an entire nation with the SEAT 600, and then went on to create genuine road icons such as the SEAT Ibiza. SEAT’s passage through time is one to be very proud of, and one that the brand wants to share with people in the most innovative way possible; through a Digital Museum. Christian Stein, SEAT’s Marketing Director, tells us the whys and wherefores of a project that has generated excitement and enthusiasm at all levels within the company and also among the brand’s followers. To kick start the project, the marque has organised an Archithon: a 48 hour marathon where 40 Spanish and German architecture students compete against each other to design the SEAT Digital Museum.
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