India’s Orange Economy Explained

Описание: Have you heard of India’s Orange Economy? 🇮🇳 From blockbuster films and the gaming industry to traditional crafts and heritage sites, the creative sector is becoming a massive driver for India's economic growth.

In this video, we explore why "Orange" is the new buzzword in India’s national budget. We'll cover:

What is the Orange Economy? A breakdown of intellectual property and creative goods.

The Numbers: How the industry is valued at $30 Billion and employs 8% of India's workforce.

The Big Players: Why Gaming, Animation (AVGC), and Live Entertainment are leading the pack.

The Gov't Action Plan: Setting up 15,000 labs and developing 15 major archaeological sites into immersive destinations.

As India shifts from exporting goods to exporting "smart power" and creative services, can creativity become our next great global export?

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