"PAMS Radio Jingles" "PAMS Series 27 The Jet Set" "WPXI 910 AM Roanoke, Virginia"

Описание: "PAMS Series 27 is probably the most popular jingle package PAMS of Dallas ever released. It was new for 1964 and it was different . It wasn't like anything any other jingle company ever produced. The music beds were rooted in the era of the Big Bands but there was a unique power and swing and swagger to the music cuts. Instead of the usual male/female vocal group sound, there was a laser-cut all-male vocal group that sang in unison, further cementing the sound of the jingles.

If you pay attention, you'll also find that there are some signature features to these cuts; a steel pedal guitar is featured, playing "upward sweeps" just before the guys sing the call letters. And for added coolness, when the call letters are being sung, you can hear a sort of "sparkling" sound effect, like wind chimes being played underneath.

However, the one defining element of "The Jet Set" was provided by the astonishingly high vocal riffs of one Gleni (Rutherford) Tai. She recorded those high soprano parts, doubling the trumpet parts on the cuts. According to the PAMS website, Gleni was a native American. PAMS founder Bill Meeks called attention to this fact by featuring a cartoon/drawing of Gleni in Indian dress on the cover art for Series 27. The PAMS site also mentions: "After singing jingles at PAMS for several years, she performed opera in Germany and even released a pop single."
http://pams.com/gleni.html

One of the stations that benefitted from this new, exciting sound was a new radio station that open for business in Roanoke, Virginia in 1966 - WPXI. At the time, WROV 1240 was THE station of Roanoke and apparently WPXI took aim at their standing with the teens of the area. Here is a brief backstory of this station, whose history was fairly brief as well:

"1966 also saw WROV faced with credible competition. "Channel 91" WHYE became WPXI "Pixie Radio." Pixie came on in August of 1966 with the idea of kicking WROV's butts and during the day, they cut into WROV's audience. Though Pixie was only a daytime station, they played a strict Top 40 format with killer jingles, great promotions aimed at teenagers, and talented disc jockeys. Pixie called themselves the "Home of the All-Americans" and had a lot of chutzpah. When they went on the air, they continuously broadcast the message "it's coming to Roanoke, it's coming to Roanoke" for days. Then they sent funeral wreaths to all the other stations in town. Fred Frelantz recalled that "we kept ours and when they were going out of business, we sent it back to them!"

But Pixie was a daytime-only station. As Shaw put it, "the All Americans must go to bed at dusk because so many channels can be heard at night that the FCC requires certain frequencies to sign off when the sun goes down." WPXI apparently applied for a change to 24-hour broadcasting and higher power but this was not approved. So all the new Pixie listeners faithfully switched back to WROV when the sun went down. And this undoubtedly hurt their efforts. By 1967, Pixie was losing money and employee paychecks were often bouncing. By 1968, Pixie finally was evicted from their downtown studios near the corner of Elm & Franklin and spent their last days at the hillside transmitter site in SE Roanoke."
http://www.patrickwgarrett.com/WROV//...

So PAMS Series 27 did indeed help WPXI to achieve the newer, fresher sound that gave WROV a serious run for the money. Had the station been awarded the opportunity for 24-hour broadcasting and more importantly, if the station owners hadn't gone broke, who knows how big WPXI would have gotten?