The $1BN CEO who beat Nike and Adidas in 9 years

Описание: 9 years ago Tom Beahon went on a mission to build britains biggest sportswear brand and compete with the likes of Nike and Adidas to end their dominance in the world of sports sponsorships.

Fast forward to today and Tom sits down with us to reflect on what has been a pretty successful journey where he has signed with some of the most established teams and brands in the world to help him build a billion dollar company in Castore.

He also reveals how he persuaded one of Britain’s biggest sports stars, Andy Murray, to sign with Castore, at a time when Murray had his pick of some of biggest brands in the world, it was a deal that proved to be transformative for the company.

This episode delivers powerful lessons on what it takes to be a successful entrepreneur, demonstrating that there’s an opportunity in everything if you’re willing to put in the hard work to make it happen.

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Chapters:
00:00 - Intro
01:20 - Billion dollar mindset
04:34 - The true definition of an entrepreneur
06:23 - How did Castore start?
10:25 - How Rangers FC Changed everything
14:57 - Convincing Andy Murray
23:53 - Why Rangers worked so well
27:23 - Castore's vision
33:18 - Taking on Adidas
38:52 - Red Bull
45:08 - How sports sponsorships work
53:05 - How Puma failed Leicester City
55:32 - Aston Villa
1:01:44 - Tom's toughest period at Castore
1:07:39 - Tom's plan for Castore