How to Define Your Ideal Customer [Customer Profile]

Описание: The greater clarity you have with regard to your ideal customer, the more focused and effective your marketing efforts will be. Every entrepreneur should be intensely focused on his or her prospective customers. The ability to find a customer, sell your product or service to that customer, and satisfy the customer so that he buys from you again should be the central focus of all entrepreneurial activity.

Are you getting your message across to your ideal customer?
Put yourself in their shoes for a few minutes. Like yourself, they are probably bombarded with hundreds of emails every day. They are probably also getting 5-10 calls with people trying to sell their product. Most business owners don’t have time to listen or read to someone selling them a product. Most people also delete the majority of their emails that are not personal.

Everyone is in the business of customer satisfaction in some way. The most important activity of any entrepreneur is to clearly identify the very best customers for your product or service, and then focus all marketing, advertising and sales efforts on this particular type of customer.

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