Automotive Inteview: Dr. Tim Sturm with Ulrich Kranz
Автор: 3DSE Management Consultants
Загружено: 2025-10-13
Просмотров: 84
Описание:
The automotive industry is in the midst of a profound transformation. Electrification, software-defined vehicle architectures, and evolving mobility models are not just reshaping the product landscape - they are redefining how automotive companies innovate, operate, and compete.
Amid this global shift, Chinese OEMs are gaining ground rapidly. While many European and North American manufacturers continue to manage the complexity of legacy systems and organizational inertia, Chinese players are capitalizing on clean-sheet EV architectures, accelerated development cycles, and deep integration of software into both product and process.
To explore the strategic implications of this shift, we are pleased to welcome a distinguished expert to our advisory board. With more than 40 years of leadership experience across the global automotive industry—including senior roles at BMW, as co-founder of Canoo, and as part of Apple’s Special Projects Group—he brings a unique perspective at the intersection of innovation, engineering, and execution.
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