Employer Brand Trends to Know for 2026

Описание: In this strategy-filled LinkedIn Learning session, we’re sharing 5 Employer Branding Trends to Know for 2026 — inspired by the strategic culture content projects we are kicking off in the new year, and what we're hearing as major priorities from our audience of EB, communications, and people leaders.

In 2025 we're expecting to see:
More employer brand "series" vs. standalone videos
Leader storytelling
Content featuring frontline employees
Showing the "Messy Middle"

and more!


Stories Incorporated (http://storiesincorporated.com/)

Stories Incorporated is a recruitment marketing and employer branding content agency. We uncover stories of employees that capture true culture, and then we create content to communicate those stories to candidates looking for insight about the employee experience. We capture universal and/or team-specific culture stories for a wide variety of large companies.

After we engage storytellers and uncover compelling stories, we deliver dynamic content libraries: videos, photography, social graphics, blog posts, and more content collections for use on all candidate-facing and internal channels. Learn more about what we do at http://storiesincorporated.com/.

Chapters:
00:00 Introduction
05:50 Trend 1: Make it a Series
10:27 Trend 2: Leader Storytelling
16:00 Trend 3: Honor the Frontline with Creativity & Care
21:23. Trend 4: How Companies Talk about DEIB in 2026
23:44 Trend 5: The Messy Middle (Show the Build)
27:12. Trend 6: Agile EVP