√ Analysing Artwork and Posters | Visual Text Types

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Visuals, like words, are a type of language.
Studying visual language is about understanding how symbols and images shape meaning.
Symbols: Images used to represent something or someone.
Images: The design and purpose and of an image or images
Layout: How visuals are ordered and arranged
Size and Shape: Use of shapes, sizes, vectors and text

Symbols
Symbols are a means of universal communication which do not require language to interpret, e.g. Red light = stop, Heart = love
Though these symbols can mean other things as well, through their contexts we can attain meaning.

Images: You need to think about:
What could each image represent?
What effect does each image have?
How are they composed?
Why were these images chosen?
How do images communicate a message?

Layout:
Arrangement: Images are often arranged in order to direct the viewer’s attention
Focal Point: The first or main point of focus is called the ‘focal point’.
Space: The use of space, as well as foregrounds and backgrounds
Size and Shape:
Size: Size indicates perspective, relevance and value of images placed together
Shapes: Shapes, and the way objects are represented, give them meaning
Vectors: Vectors direct a viewer’s gaze around the image; from focal point outwards
Text: Text can also be of visual significance due to its size, shape and positioning

Summary
Visual Language is
universal

Requires interpretation of
symbols and images

Equally important are
layout, size and shape

0:00 Introduction
0:50 Analysing Artwork and Posters
2:14 Visual Language
5:38 Symbols
7:40 Images
10:24 Layout
12:58 Size and Shape
16:49 Summary