The OG B2B Growth Hacker/Jon Miller ~ DemandBase Pivot, Physics, Dad Joke Game - Spark of Ages Ep. 1

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Episode Description:
Prepare to be enthralled as we journey through the fascinating life and impressive career of Jon Miller, a marketing innovator who's left an indelible impression on the marketing tech space. Known for his pioneering strides and insightful writings on marketing automation, John's unique voyage from a physics degree holder to a co-founder of a thriving company is nothing short of inspirational. This episode promises a unique blend of laughter and learning, as we engage in an entertaining contest against AI in crafting dad jokes and delve into the seminal moments of Jon's career.

We explore the evolution of marketing strategy, taking a cue from Jon's journey to success, which is a remarkable tale intertwining multiple trends, calculated risks, and impeccable timing. Discussing the business complexities he faced, we delve into how crucial the right product market fit, internal execution and a dash of good luck are to achieving business success. This is not just about the serious stuff though – our humorous side takes center stage as we challenge ourselves to out-do an AI in conjuring dad jokes!

In our invigorating conversation with Jon, the topics are as limitless as they are intriguing. From his career guidance to his awe for the magic inherent in technology, we touch on an array of subjects designed to pique your interest. Jon’s anticipation for the potential of AI 2.0, his insights into the power of interactive content in a cookie-less world, and his belief in personalized content as a relationship builder with customers, are all insights you don't want to miss. So, buckle up and get ready for a laughter-filled, knowledge-packed episode sure to leave you inspired and informed.

Show Description:



Chapters
00:00 - Spark of Ages & Jon Miller Introduction
03:00 - Jon Miller is leaving DemandBase
05:10 - How Jon's love for Physics almost led him into academia
07:56 - Jon picks Business over Science...as a career
11:24 - Where do you go after B-School?
13:55 - Getting Marketing a seat at the leadership table
16:44 - What was it like to start Marketo?
18:35 - After Marketo, Jon needed a new baby (Engagio)
23:08 - What is ABM (Account Based Marketing)?
27:00 - Merging Engagio with DemandBase
29:43 - Who's the DadJokeKing?: Sandeep vs. AI
38:22 - Jon's Spark to being an entreprenuer
42:35 - Career Advice and Technological Magic
44:51 - Jon's take on AI: Human lack of imagination
49:07 - Your favorite cocktail
51:56 - What's Jon going to do next?
53:45 - Wrap Out


Producer: Anand Shah & Sandeep Parikh
Technical Director & Sound Designer: Sandeep Parikh
Executive Producers: Sandeep Parikh & Anand Shah
Editor: Sean Meagher


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