Masters of Brand Measurement: How CTV is Disrupting TV Buying and Measurement
Автор: Upwave
Загружено: 2020-10-30
Просмотров: 293
Описание:
COVID-19 has driven years worth of innovation and consumer behavior shifts in a period of just months. While the explosion in targeting OTT content via Connected TV platforms presents a tremendous opportunity to reach a tighter target, it can present challenges with duplicated reach and measurement.
“Tune in” at 1pm ET on Thursday October 29th to learn more from some industry leaders about the challenges facing TV marketers today and how to get in front of them tomorrow.
Meet Our Masters:
George Castrissiades - Executive Director Advanced Products & Partnerships, Crackle
Jonathan Bohm - VP Multi-Platform, NBC Universal
Dave Marquard - Head of Product, Premion
Sonia Vaidya - Head of Analytics, AKQA
Vanessa Shanahan - Group Director Analytics, The Many
Jon Stewart - VP Measurement, Upwave
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