Top 7 Best Business And Marketing Strategy Books
Автор: Rick Kettner
Загружено: 2020-01-08
Просмотров: 16808
Описание:
Marketing strategy shouldn’t be limited to marketing professionals alone. Experience entrepreneurs, founders, investors, and product managers understand that successful marketing starts well before a product or service has even been created. It’s often core to product inspiration and creation.
This video features a list of some of the best business and marketing strategy books. They cover topics including: brand and product positioning, strategies for rapid growth, improving brand communication, breaking free from competition, creating work that is contagious, communicating to build trust, and selling products to mainstream customers.
THE 10 BEST BUSINESS BOOKS
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1. THE 22 IMMUTABLE LAWS OF MARKETING by Al Reis and Jack Trout
Book Summary ➜ • Make Your Brand Stand Out With THE 22 IMMU...
Buy It On Amazon or Audible ➜ https://www.amazon.com/dp/0887306667/
Buy It On Apple Books ➜ https://books.apple.com/book/id360610255
2. HACKING GROWTH by Sean Ellis & Morgan Brown
Book Summary ➜ • How To Accelerate Business Growth With HAC...
Buy It On Amazon or Audible ➜ https://www.amazon.com/dp/0753545373/
Buy It On Apple Books ➜ https://books.apple.com/book/id113743...
3. BUILDING A STORYBRAND by Donald Miller
Book Summary ➜ • The Power Of Story To Attract And Convert ...
Buy It On Amazon or Audible ➜ https://www.amazon.com/dp/1404107215/
Buy It On Apple Books ➜ https://books.apple.com/book/id121215...
4. BLUE OCEAN STRATEGY by W. Chan Kim & Renée Mauborgne
Book Summary ➜ • How To Differentiate Your Business With BL...
Buy It On Amazon or Audible ➜ https://www.amazon.com/dp/B00BW8JYZG/
Buy It On Apple Books ➜ https://books.apple.com/book/id945769529
5. CONTAGIOUS by Jonah Berger
Book Summary ➜ • Increase Word-Of-Mouth Referrals With CONT...
Buy It On Amazon or Audible ➜ https://www.amazon.com/dp/1451686587/
Buy It On Apple Books ➜ https://books.apple.com/book/contagio...
6. THE LANGUAGE OF TRUST by Michael Maslansky
Book Summary ➜ • Build Trust By Effectively Communicating W...
Buy It On Amazon or Audible ➜ https://www.amazon.com/dp/073520456X/
Buy It On Apple Books ➜ https://books.apple.com/book/id368051848
7. CROSSING THE CHASM by Geoffrey A. Moore
Book Summary ➜ • Sell Disruptive Products with CROSSING THE...
Buy It On Amazon or Audible ➜ https://www.amazon.com/dp/0062292986/
Buy It On Apple Books ➜ https://books.apple.com/book/id363687884
CHAPTER MARKERS:
0:00 - The Best Business & Marketing Books
0:33 - The 22 Immutable Laws of Marketing
1:19 - Hacking Growth
2:52 - Building A StoryBrand
4:03 - Blue Ocean Strategy
5:17 - Contagious
6:33 - The Language Of Trust
7:46 - Crossing The Chasm
8:53 - Recap & Final Thoughts
Content by Rick Kettner
Produced by Kyle Trienke
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