International pet trade fair opens

Описание: (29 Feb 2008) SHOTLIST
1. Low angle view of pet dog on leash, walking with owner along display stalls at pet fair
2. Various of dog shampoos on display
3. Pan of stalls at pet fair
4. Pet feeding and drinking bowls made of steel
5. Tilt up from colourful dog houses to other pet accessories
6. Dog food on display
7. Pet owner looking at dog collar, zoom into pug dog in her arms
8. Dog clothes on display
9. Woman buying dog clothes
10. SOUNDBITE (English) Neha Duggal, pet owner
"I like lot of things, lots of accessories like hats and caps, shoes, t-shirts especially, because in India it is very difficult to find , you know , t-shirts , especially special accessories from your regular pet shop."
11. Various of pet birds in cages
12. Close of white rabbits in cages
13. Man holding colourful macaw parrot
14. Pan from people to pet dogs on sale
15. Various of pet dogs on sale
16. A hamster and a guinea pig in someone's hands
17. SOUNDBITE (English) Maitreyi Dalvi , pet owner
"I actually just bought these. I have six dogs at home so it would be quite dangerous to keep them there.
(Question: What are these?) Maitreyi : This one is a guinea pig and this is a hamster."
18. Various of designer dog collars and other accessories on display
19.Various of imported pet food
20. SOUNDBITE (English) Ruchi Saxena , importer of pet accessories
"The market is still developing though there is a lot of competition around and people are coming up with a lot of, you know, different designs and everything.People are getting more, you know, fashionable about their dogs,their pets now."
21. Various of fish in an aquarium
22. Crowd at stall for pet accessories
23. Close of pet dog in a man's arms
STORYLINE:
The second International Pet Trade Fair opened in New Delhi on Friday , showing off a variety of animals along with pet products and services: imported food, shampoos, clothes, and fancy kennels.
It is India's only pet trade fair and the biggest in South Asia.
A boom in pet ownership is a signal of the increasing affluence of some sections of Indian society.
Owned mostly by the country's urban middle-class, Indian pets now have access to international luxury brands and expensive fashion accessories.
One pet owner at the show, Neha Duggal, itemised her shopping list:
"I like lot of things, lots of accessories like hats and caps, shoes, t-shirts especially, because in India it is very difficult to find."
But those with a smaller budget need not worry, there is a variety of economy dog and cat food on show too.
Dogs remain the most popular of all pets , though there is a wide selection of pets at the event.
Pets are seen as status symbols and those who have the money want the best for them - be it herbal shampoos and deodorants or designer pet-wear and collars or multi-vitamin tonics and supplements.
"The market is still developing though there is a lot of competition around and people are coming up with a lot of different designs and everything," said Ruchi Saxena, an importer of pet accessories.
According to the market research company Euromonitor International, the Indian pet foods market is growing 10-15 per cent annually, and sales of pet products have almost doubled in the past 10 years.

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