USA: FIRST BILINGUAL MAGAZINE FOR LATIN AMERICAN WOMEN GOES ON SALE

Описание: (24 Sep 1996) Spanish/Nat

America's first bilingual magazine for Latin American women is about to go on sale.

The creators of Latina magazine say it will reflect the way Latin women really look -- steering clear of the skinny blond cover girls favoured by most other glossies.

This is the way a growing sector of the American population looks -- or at least how they would like to look.

The Latin community is America's fastest growing minority group.

Last year its population hit 27.4 (m) million and spent about 225 (b) billion U-S dollars on goods and services.

This is the market that Latina magazine intends to tap.

The high-gloss magazine is launching with an initial distribution of 300-thousand and will bring an exciting mixture of features aimed at empowering its Hispanic target readership.

Latina's creator says its launch is a dream come true.

SOUNDBITE: (Spanish)
"When I was growing up as a Mexican girl in Texas I never found positive images of women or girls like me, with dark hair, whatever... because we're invisible in papers, in cinema, in everything. And it was this lack of images which inspired me to start up a magazine for women like me."
SUPER CAPTION: Christy Haubegger, creator of Latina magazine

Editor-in-Chief Patricia Duarte says the magazine will aim to make Latin women feel good about the way they look.

SOUNDBITE: (Spanish)
"Our magazine reflects the real Latin woman. Curvaceous, dark or olive skinned Latin women. We're doing this because there are too many magazines covers, many of them magazines published in Spanish, which show blond haired skinny women, while most of us are neither blond nor skinny. So I think our magazine is reinforcing a type of beauty which is totally Hispanic."
SUPER CAPTION: Patricia Duarte, Editor-in-chief, Latina magazine

Latina's market researchers say Hispanics are expected to become the biggest minority group by 2009 and are already out-consuming other groups.

The challenge the publication now faces is giving Latin women the magazine they want and providing advertisers with access to this rapidly expanding market.

Find out more about AP Archive: http://www.aparchive.com/HowWeWork
Twitter:   / ap_archive  
Facebook:   / aparchives   ​​
Instagram:   / apnews  


You can license this story through AP Archive: http://www.aparchive.com/metadata/you...