NEW Agentic Web: NO Apps, NO Ad Revenues

Описание: The current ca $600 billion digital advertising industry is almost entirely predicated on monetizing human attention directed at GUIs (web pages, social feeds, app screens). As the "Agentic Web" vision explains, when the primary consumer of services becomes an autonomous agent executing a goal-oriented policy, this economic model collapses.

An agent is not susceptible to brand advertising or display ads. Its "attention" is purely utilitarian, driven by metrics like cost, latency, and success probability.

This will have massive consequences.

And ... by the way, why should humans continue to use apps on their phones and tablets? AI agents have a different intelligence workflow.
The traditional application model, architected around a human-operated GUI, faces existential pressure from emergent multi-agent systems that can directly orchestrate backend APIs, thereby bypassing the frontend entirely.

Therefore now a Gemini 2.5 PRO sentence: "The proliferation of sophisticated AI multi-agent systems may precipitate the decline of the app-centric ecosystem, as they disintermediate the direct user-app relationship that underpins current monetization and engagement models."

All rights w/ authors:
"AgentMaster: A Multi-Agent Conversational Framework Using A2A and
MCP Protocols for Multimodal Information Retrieval and Analysis"
Callie C. Liao
Stanford University
Duoduo Liao
George Mason University
Sai Surya Gadiraju
George Mason University

Agentic Web:
"Weaving the Next Web with AI Agents"
Yingxuan Yang 1, Mulei Ma 2, Yuxuan Huang 3, Huacan Chai 1, Chenyu Gong 2, Haoran Geng 4, Yuanjian Zhou 5, Ying Wen 1, Meng Fang 3, Muhao Chen 6, Shangding Gu 4, Ming Jin 7, Costas Spanos 4, Yang Yang 2, Pieter Abbeel 4, Dawn Song 4, Weinan Zhang 1,5, Jun Wang 8
from
1 Shanghai Jiao Tong University
2 The Hong Kong University of Science and Technology, Guangzhou
3 University of Liverpool
4 University of California, Berkeley
5 Shanghai Innovation Institute
6 University of California, Davis
7 Virginia Tech
8 University College London


"Evaluation and Benchmarking of LLM Agents: A Survey"
Mahmoud Mohammadi
SAP Labs
Bellevue, WA, USA
Yipeng Li
SAP Labs
Bellevue, WA, USA
Jane Lo
SAP Labs
Palo Alto, CA, USA
Wendy Yip
SAP Labs
Palo Alto, CA, USA

#agenticai
#agentic_web
#airesearch
#aiexplained
#businessstrategy
#adrevenue