The Tortoise and the Hare: Brand Marketing vs. Direct Advertising
Автор: Mr Jon Kane
Загружено: 2024-02-24
Просмотров: 30
Описание:
Discover how the timeless fable of the Tortoise and the Hare applies to today's marketing strategies, emphasizing sustainable growth and the power of brand loyalty.
It's a story I often come back to with my daughter, 'The Tortoise and the Hare'. It's a timeless fable that can be applied to many areas of life. I can see her eyes roll, not another “lesson” from dad! But the truth is, it’s a story that resonates with who I am on so many levels, it speaks to my philosophy of building sustainable value instead of chasing immediate wins. Which is why I love to focus on the deeper narratives we can build in Brand Marketing.
Read the article and subscribe to my Newsletter here: Read the full article on my blog and subscribe for my newsletter: https://rwx.mrjonkane.com/brand-marke...
Chapters:
0:00 Intro
0:52 Storytime - The Tortoise and the Hare (my version)
3:49 Story Interpretation
4:52 The Holy Grail
5:36 Back to Basics - Marketing vs Advertising
5:45 Direct Marketing
6:42 Advertising
7:39 Brand Marketing
9:11 Customer Journey - Marketing Funnel
9:35 Brand is NOT a Logo
12:07 True Measurable Metric of a Brand
12:58 Strategic Allocation
13:46 Marketing in WEB3
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