Software-defined cost advantage

Описание: What do the future of cars and factories have in common?

Both are undergoing a fundamental shift toward software-defined architectures, streamlining systems, lowering costs, and unlocking long-term value.

In the latest Omdia Trend Watch episode, Senior Principal Analyst Maite Bezerra from our Automotive research area and Principal Analyst Anna Ahrens, who covers Industrial IoT, explore how software-defined vehicles and industrial automation share common key opportunities and challenges:

🔹 Automakers are reducing ECUs from 150 to as few as 7 per vehicle
🔹 Virtual PLCs are saving manufacturers like Audi weeks of integration time
🔹 Lifecycle value is taking priority over upfront costs
🔹 Cross-sector learnings can accelerate smarter strategies

Watch the full episode to discover how automotive and manufacturing leaders can adopt shared best practices and gain a real competitive edge through software.