ABM Predictions 2022 | Florence Broderick | CARTO
Автор: strategicabm | The Account-based Marketing Agency
Загружено: 2022-01-20
Просмотров: 22
Описание:
We're already into 2022 and what a year it is going to be for Account-based Marketing.
It's been a whirlwind last few years with so many organizations adopting ABM and so many new technologies and innovations coming to market to support an Account-based strategy.
But what does 2022 hold for Account-based Marketing?
What can we expect to see new in the ABM world in 2022?
What better way to start 2022 than to ask some of our ABM friends and colleagues for their ABM predictions for 2022.
Sit back, grab a coffee, and enjoy hearing from some of the world’s leading ABM practitioners and thought leaders.
Check out more 2022 ABM predictions here: https://hubs.la/Q012y7FG0
Florence predicts that ABM strategies in 2022 will need to build in contingencies and flexibility. The last two years have shown that 'full-scale' Marketing and ABM plans have had to be rewritten again and again. She predicts a similar situation for 2022 where you will need to keep 'taking the temperature' of the market and reviewing your go-to-market strategy.
#abm #accountbasedmarketing #b2bmarketing #demandgen #demandgeneration #b2b #marketing #marketing2022
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