The Practical AI Playbook for B2B SaaS Marketing: From Cool Demos to Standard Operating Procedure

Описание: Learn how marketers use practical, proven AI workflows to get real results without the hype or unnecessary complexity in this virtual event.

► About this Video
Marketing’s AI moment has arrived, but execution hasn’t caught up. For marketers, there’s no shortage of AI screenshots, templates, and bravado. What’s missing is what actually works on Monday morning.

In this session, Seema Kumar (CMO & GTM Advisor) and Lauren Andrasco (Vice President, Marketing Operations & Performance Management, OutSystems) cut through the noise with high-impact AI use cases for every part of marketing—the kind you can implement immediately and run consistently, even with a lean team. We’ll share real workflows, lightweight guardrails that keep quality high, and a practical approach for turning one-off experiments into standard operating procedure.

#b2bmarketing #b2bmarketingstrategy #aiinmarketing #growthhacks #growthmarketing #growthteam #growth #marketingagency #marketingdigital #marketingstrategy #marketingtips

***** Webinar recorded in February 2026 *****

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