How to Choose the Right Car for the Customer | Road to the Sale Ep. 3
Автор: Sam Cox
Загружено: 2026-01-06
Просмотров: 21
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Too many deals are lost during vehicle selection — not because the car is wrong, but because the process is wrong.
In Episode 3 of the Road to the Sale series, Sam Cox breaks down how to stop being a “lot guide” and start being a selection expert.
You’ll learn:
• How to match the vehicle to the customer’s lifestyle, pain points, and emotional priorities
• The Golden Rule of Selection: show less, close more
• What to say to guide the decision with confidence — without pressure
• How to handle tight inventory and still build commitment
• How to use ownership language to transition to the next step
This is the blueprint for choosing the right vehicle for every customer, every time — and keeping your deal on track.
👉 Perfect for dealership salespeople, team leads, and BDC reps looking to increase close rates and improve the customer experience.
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🔗 Follow Sam Cox for more sales & leadership training:
Instagram: @mrsamcox
LinkedIn: Sam Cox
YouTube: @samcox800
#VehicleSelection #CarSalesTraining #RoadToTheSale #800PercentSales #SamCox800 #SalesLeadership #WinTheDay
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