This 2025 Cold Call Framework Is DESTROYING Industry Averages

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00:00 Introduction
1:26 Common Pitfalls of Training
4:25 How Effective is Cold Calling?
8:56 Mindset of a Top Performing Cold Caller
15:20 How to Set Yourself Up For Success
18:57 2025 Cold Calling Framework
26:24 Objection Handling (Expert Level)
34:22 How to Implement ASAP

Cold calling in 2025 is not what it used to be — and most of the outdated strategies taught in sales enablement today just don’t work. In this deep dive, Connor Murray, former #1 SDR and SDR Manager at Oracle, breaks down the real cold call framework that top-performing reps are using to book meetings consistently, even in one of the toughest markets we’ve seen in years.

This isn’t a motivational hype session or fluffy sales theory. You’ll learn exactly how to structure your cold calls, from the opening line to the close, including how to handle objections, how to improve your answer and set rates, and why assumptive alignment is the key to gaining control of your conversations.

Whether you're an SDR trying to break quota or an AE looking to level up your outbound, this episode gives you a tactical blueprint for cold calling that actually gets results in today’s market. You'll also learn why most reps waste their dials, what to avoid from legacy sales training, and how small improvements in your process can lead to massive gains in meeting volume over time.

Perfect for tech sales reps, B2B sellers, and anyone in outbound sales looking to dominate in 2025 and beyond.

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