Celebrating 20 years of GS1 Healthcare with Mark Neuenschwander (USA)
Автор: GS1 Healthcare
Загружено: 2025-09-01
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Today, we hear a powerful personal story from a lifelong advocate for medication safety and a longtime friend of GS1 Healthcare, Mark Neuenschwander.
In this special episode of our “Global Impact by Leading Healthcare Locally” series, he reflects on a journey that began the same year the barcode was invented and traces the transformative role of GS1 standards over a lifetime—from the first scan at a retail checkout to the first scan of a medication at the point of care. He shares how GS1’s work helped drive the FDA’s 2004 barcode rule, enabled safer pharmacy practices, and continues today through the THRIV Coalition’s mission to enhance IV accuracy and expand barcoding to include critical data like expiration dates and lot numbers.
This video is part of the 20th anniversary campaign of GS1 Healthcare, celebrating two decades of progress through global standards and local leadership.
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