Saatchi & Saatchi's Chief Creative Officer on how to Lead the Advertising Industry

Описание: For more leadership insights check our Design Leaders Programme.
Learn more and Apply 👉 https://bit.ly/3wXJox1

In our fourth episode of Design Leadership webinars, we had a very empowering and insightful conversation with Kate Stanners, Global Chairwoman & Global Chief Creative Officer at Saatchi & Saatchi. She shared great tips on giving effective feedback and hiring. We also loved the advice she gave on how to get to a Chief Creative Officer role and the skillset you need for the role.

Kate has played a key role in the transformation of the agency post the acquisition of the digital agency Outside Line, successfully combining digital, social and design into the creative offering. She has won numerous awards for clients including Carlsberg, T-Mobile, Pampers, Holsten Pils, Lurpak, Nurofen and Cadbury. She is also part of the committee at the V&A museum and is President of D&AD.

For more leadership insights check our Design Leaders Programme.
Learn more and Apply 👉 https://bit.ly/3wXJox1

00:00 - Welcome to our Design Leadership webinar
01:15 - On getting your first job as a Creative & fitting in
04:00 - On Confidence: start being yourself and being authentic
11:10 - Kate X Dave Trott: Leadership lessons
15:25 - Competitive environments: Receiving harsh feedback and learning about rejection
21:20 - Leadership and Diversity
25:55 - How to give effective feedback as a Creative Leader
33:12 - Tips everyone needs to know before becoming a Chief Creative Officer
38:25 - How to get to the top: Leave your ego behind
45:18 - Hire slow, fire fast? Hiring tips
48:45 - What size is the best for a Creative Agency?
50:33 - Hire for Culture, Skills can be learned
54:32 - The n1 responsibility of a Chief Creative Officer
56:59 - Be the partner of your clients and their businesses
58:52 - What does it mean to be a Chairwoman?
01:01:16 - Managing change: seeking help or coaching when you’re at the top
01:06:16 - How to deal with failure at Saatchi & Saatchi
01:08:38 - Advice for Senior Creatives to get a more Senior role
01:12:39 - I’ve got all the skills, how can I jump to become a CCO?
01:14:45 - Last question: If Kate could change one thing in the world, what would it be?