Target Audience vs Buying Audience: 3 Steps Every Tech Founder Must Know to Drive Revenue
Автор: Dave Coks
Загружено: 2026-01-13
Просмотров: 4
Описание:
Most tech founders and business owners think they know their audience — but knowing who should be interested in your product is not the same as knowing who will actually pay for it.
As a marketer, I had to experience this firsthand to understand the difference between a target audience and a buying audience.
Your buying audience is the group that turns ideas into revenue. They fund your growth, validate your product, and often exist outside your original assumptions.
In Part 1 of this 2-part series, I break down 3 of the 5 proven steps to help you discover your real buying audience — the people who actually spend money, not just show interest.
If you miss this distinction, your:
Product growth
Marketing performance
Revenue strategy
Fundraising efforts
can silently hit invisible limits.
👉 Watch till the end and let me know in the comments:
Which of these steps could change how you approach growth and revenue in your startup?
🔔 Subscribe for Part 2 where I share the remaining steps.
#BuyingAudience #targetaudience #startupgrowth #techfounders #businessgrowth #MarketingStrategy #saasgrowth #revenuegrowth
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