Brand Advertising Strapline Examples

Описание: Another Brand Advertising series video ..more at http://www.stefandrew.com/stefan-drew...

Band Advertising can go beyond the simple use of graphics alone by adding a strapline, tagline or message to the graphic device used. By connecting the two they can build on established and new ideas.

Simple messages like LG’s Life Good, Nike’s Just Do It, Nokia’s Connecting People, Tesco’s Every Little Helps, Panasonic’s Ideas For Life, etc. are used over long periods and rely on duration and consistency to promote the brands key message.

Messages with short lifespans are also sometimes used to reinforce supplementary messages.