Meet an Indie Agency | Young Hero

Описание: There's a framed Oreo cookie on Roberto Salas's shelf — a memento from the "Dunk in the Dark" tweet that launched a thousand thought pieces during the 2013 Super Bowl blackout. He was there. The scrappy instinct behind that moment became the DNA of Young Hero.

Eight years ago, Salas founded the creator-led agency with partners Nick and Zoe in Williamsburg, New York. Their model is built on casting — assembling bespoke teams of strategists, creators and directors who reflect the audience of every brief.

When Lululemon needed a pride campaign in 2023, the entire Young Hero team reflected the LGBTQ+ community. When Ro needed GLP-1 campaigns, Charles Barkley was in the room co-writing scripts. That's not a typical agency process.

From Hero Bread to Serena Williams to generosity boards sent to brands they admire just to say hello — Young Hero proves that creator-led and culture-first is more than a positioning statement.

⏰ TIMESTAMPS:
02:10 – Origin story: from Milk Studios to a creator-led agency
05:29 – Casting teams and the Lululemon pride campaign
11:15 – Why independence keeps the vision pure
12:14 – Direct-to-founder access and generosity boards
15:39 – Why young talent grows fast at Young Hero
19:36 – Weirdos, misfits or underdogs
22:09 – CMO shoutouts: Dude Wipes and Morgan Flatley

🔗 LEARN MORE
Young Hero: https://younghero.us
Roberto Salas:   / rocketsalas  
Young Hero LinkedIn:   / younghero  

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