Marketing leadership in the age of AI: Building smarter teams and measurable growth | OnBase podcast

Описание: In this episode of OnBase, host Chris Moody sits down with marketing leader Jasmeet Sawhney to explore how AI is transforming marketing leadership. From rethinking traditional roles to building smarter, data-driven teams, Jasmeet shares how leaders can adapt, innovate, and thrive in an AI-powered world.

Discover what it takes to lead effectively in the age of intelligent automation, where creativity meets technology, and strategy meets measurable growth.

🎙️ In this episode:

Why AI is redefining marketing leadership

How to build AI-ready teams that scale innovation

The new balance between creativity and data fluency

Rethinking ROI and marketing attribution with AI

What leaders risk by not evolving with technology

Chapters:

00:00 – Intro
02:41 – Jasmeet shares his journey from engineering to marketing and how technology became his biggest marketing asset.
04:43 – Why AI has become unavoidable for marketing and what’s truly at stake for leaders who ignore it.
07:57 – The fundamental shift in leadership: creative intuition meets technical fluency.
11:19 – Lessons from the digital era—why “hiring an AI expert” is the wrong approach.
14:54 – Building AI-ready teams through bottom-up innovation and skill development.
20:15 – How AI can finally solve attribution and ROI tracking challenges.
26:42 – Overcoming risk aversion and encouraging unconventional marketing bets.
30:35 – Jasmeet’s favorite tools, mentors, and AI-driven design inspirations.

Guest: Jasmeet Sawhney |   / jasmeet-sawhney  
Host: Chris Moody |   / chrismoody  

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