Hacked Google’s Knowledge Graph — here’s how!

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Erin Sparks from Edge of the Web pulls back the curtain on today’s search climate, arguing that “relevance engineering” and real engagement—think lively Reddit threads and smart interlinking—now outweigh old-school, purely technical tweaks. Drawing on insights from industry heavyweights, he explains how mapping topical gaps, nurturing brand mentions, and meeting users where they actually hang out can vault your visibility.

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