Why Are JAGUAR CARS Failing So Badly 😨😨| Business Case Study

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Video Introduction :
Imagine having your global car production centered in the UK and Brexit uncertainty being only fourth or fifth on your list of headaches. That is the nightmare facing Jaguar Land Rover as it slumped to a loss in the first half of 2018 amid falling sales, high costs and production freezes.

JLR has been an industry success story since Tata Motors purchased the struggling Land Rover SUV and Jaguar sports sedan brands from Ford Motor in 2008. Back then, JLR was “near bankruptcy,” says Ralph Speth, the former BMW executive who was hired to turn around the British company.Fast forward to 2018 and the company lost 354 million pounds in the first six month of its current financial year (which runs until March 31, 2019). This caused S&P Global Ratings to lower the credit rating of Tata Motors and JLR deeper into junk status last month, citing weaker-than-expected profitability at JLR.Under Speth and his management team, also largely recruited from JLR's German premium rivals, sales almost tripled to 604,000 in the automaker's 2017 fiscal year from 241,000 in the 2011.
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