Ambiguity Effect — Why Uncertainty Makes Us Avoid the Best Option

Описание: Why do we avoid uncertain options—even when they might be the best choice? That’s the Ambiguity Effect.

In this video, you’ll learn:
What the Ambiguity Effect is (and how it shapes your choices)
5 ways to overcome it:

Get comfortable with unknowns

Seek the right information, not all information

Compare risks fairly

Use small tests to reduce fear

Train your adaptive thinking skills

Understanding this bias helps you make braver, smarter choices—and stop missing out on great opportunities.

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