Why Ultimate Heating & Cooling Ditched Construction to Dominate Residential Service in Denver

Описание: This episode of The Contractor Grow Show features Matt Robledo, co-owner and original founder of Ultimate Heating, Cooling, Plumbing & Electric, a 25+ year, family-owned home services company serving the Denver metro area. Matt shares how he grew from sweeping shop floors to running a 20+ person, multi-trade team that’s become a trusted “one call solves it” partner for local homeowners.
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From side hustle to serious team
Matt walks through his journey from radiology student to HVAC apprentice, to launching Ultimate as a side hustle in the late ’90s, and finally partnering with his brother-in-law in 2005 to go all-in on the business.
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He explains how Ultimate survived the 2008 crash, scaled up to about 40 employees doing custom new construction, and then strategically downsized and refocused when the 2023–2024 slowdown hit the trades across Denver.
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Niching down and adding trades
You’ll hear why Ultimate stepped away from highly competitive construction work to focus on residential homeowners, maintenance memberships, and replacement work—then added plumbing and electrical in-house to stop subbing out key scopes.
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Matt breaks down why they now stick to residential (no multifamily or big commercial) so they can specialize, respond faster, and provide a higher level of communication and education to homeowners.
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Culture, training, and 1,200+ Google reviews
Matt talks about how office roles are divided between himself, his partner Lloyd, and their wives, who brought corporate experience in banking and staffing to build strong systems, HR, and marketing.
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