Tackling the twin pace effectiveness gap | The WARC Podcast
Автор: WARC
Загружено: 2026-03-10
Просмотров: 22
Описание:
New WARC data reveals most marketers understand effectiveness, but internal pressures, governance, and risk dynamics limit consistent execution. WARC's Jenny Chan and Rica Facundo discuss how the 'twin pace' effectiveness gap is impacting brands in Asia-Pacific, and how marketers can fight back.
The WARC podcast discussed the "twin pace effectiveness gap" in Asia Pacific marketing, highlighting a disconnect between marketers' beliefs in brand power and their short-term optimization strategies. The report revealed that 36% of marketers cite short-term pressures as the most significant barrier to investing in brand, despite 90% of senior stakeholders believing in long-term effectiveness. Only 23% of brand briefs are measured against both short and long-term outcomes. The conversation emphasized the need for governance reform, better measurement frameworks, and rethinking legacy mindsets to achieve sustainable growth.
WARC subscribers can read the report here (https://www.warc.com/en/article/the-%...) .
Non-WARC subscribers can download the full report here (https://www.lions.co/en/warc-twin-pac...) .
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