Jon Corne - From Barista to $600M Revenue: AG1’s Growth Secrets

Описание: What does it take to scale a health startup from $10M to over $600M in annual revenue? In this deep-dive conversation, I sit down with Jon Corne former Chief Marketing Officer at AG1 (Athletic Greens)—to unpack the real story behind the rise of one of the most recognised brands in wellness today.

Jon shares:
• How he went from barista and accountant to executive leader in one of the fastest-growing supplement companies
• The creator economy secrets that fuelled AG1’s explosive growth
• How to scale from 10 to 90 employees and keep performance high
• Real talk about LTV, CAC, and making smart bets in uncertain markets
• The behind-the-scenes of working with creators like Tim Ferriss and Andrew Huberman
• How to win in saturated markets by thinking long-term and obsessing over the customer
• Tactical insights for tracking podcast performance, pricing creator deals, and optimising attribution

Whether you’re an entrepreneur, operator, or creator—this episode is a blueprint for exponential growth, data-driven strategy, and building a team that scales.

From spreadsheets to story-telling, Jon’s approach is part startup hustle, part brand genius, and 100% actionable.

📌 This is a must-watch if you’re building a DTC brand or scaling anything in the creator economy.

TIMESTAMPS
00:00 – 🎙️ Introduction to Jon and AG1’s $600M journey
00:01:15 – ☕ From barista & accountant to growth leader at AG1
00:02:30 – 📈 How Jon helped scale from $10M to $600M
00:06:00 – 🔍 Discovering AG1’s biggest growth levers
00:09:25 – 🎧 The podcast arbitrage opportunity
00:13:00 – 💡 Why being the customer gave him an edge
00:18:10 – 🧠 Turning insights into repeatable systems
00:22:40 – 📊 Building a media attribution engine from scratch
00:26:50 – 🎯 How to pitch ideas internally and get funding
00:30:30 – 📉 The 3-part creator portfolio strategy (Index, Stock Pick, Crypto)
00:34:55 – 🔄 Negotiating long-term creator deals
00:41:20 – 🧬 What made Andrew Huberman say “I’ll work with you”
00:47:15 – 🛠️ How to track ROI on podcast and influencer campaigns
00:54:45 – 🔥 The “Jenga tower vs. compounding machine” mindset
01:02:10 – 🛍️ GPT as the next major recommendation engine
01:07:30 – 🌱 What’s next: building in health, tech, and impact

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