Rethinking UX for the 50+ Crowd with Bryan Kelly | 105

Описание: In this episode, Mallory Mejias sits down with UX and content strategy expert Bryan Kelly to explore how the longevity economy—a massive shift toward a population dominated by adults over 50—is transforming digital experiences. Bryan dives into why designing for older adults is less about age and more about behaviors, values, and life stage. He breaks down the common UX mistakes organizations make and shares practical strategies for building trust, clarity, and confidence into every member interaction. The duo also discusses the powerful, and sometimes dangerous, intersection of AI and age bias, and how associations can prepare for a more nuanced, age-inclusive future. Bryan will also be keynoting at digitalNow 2025, so consider this your sneak preview!

Bryan Kelly is a UX and content strategy leader focused on creating digital experiences that work better for adults over 50. He’s delivered measurable results for brands like McAfee, Premera Blue Cross, EXPRESS, Home Depot, Orange Theory Fitness, and FedEx by transforming user insights into revenue-driving features. Blending product strategy, UX expertise, and business acumen, Bryan helps organizations better serve this experienced and influential audience.

More About Bryan Kelly:
  / bryankellynow  

🤖 Join the AI Mastermind: https://sidecar.ai/association-ai-mas...

📕 Download ‘Ascend 2nd Edition: Unlocking the Power of AI for Associations’ for FREE
https://sidecar.ai/ai

🔎 Check out Sidecar's AI Learning Hub for Teams:
https://sidecar.ai/lh4t

📅 Find out more digitalNow 2025 and register now:
https://digitalnow.sidecar.ai/

🛠 AI Tools and Resources Mentioned in This Episode:
Claude ➔ https://claude.ai
ChatGPT ➔ https://chat.openai.com
Gemini ➔ https://gemini.google.com
MIT AgeLab ➔ https://agelab.mit.edu
Stanford Center on Longevity ➔ https://longevity.stanford.edu

Curious if your content is ageist?
Download Identifying Age Bias: A Framework for Age-Inclusive Content Design ➔ https://stan.store/bryanpaulkelly

Chapters:
00:00 – Introduction to Bryan Kelly
01:55 – Bryan’s Podcast Legacy: Association Mavens & Pushing Send
04:00 – Bryan’s Journey into UX and Content Design
07:38 – The McAfee Moment: Discovering the Needs of Older Users
09:42 – What Associations Get Right (and Wrong) About UX
13:15 – The Age vs. Life Stage Myth
18:05 – Rethinking the 50+ Opportunity
24:08 – Breaking Age Stereotypes and Language Norms
28:18 – The Hidden Potential for Associations
37:27 – Actionable UX Strategies for Serving Older Members
48:29 – The Age Bias Lurking in AI
53:58 – Closing Thoughts

🚀 Follow Sidecar on LinkedIn
  / sidecar-global  

👍 Please Like & Subscribe!
https://x.com/sidecarglobal
   / @sidecarsync  
https://sidecar.ai/

More about Your Hosts:

Amith Nagarajan is the Chairman of Blue Cypress 🔗 https://BlueCypress.io, a family of purpose-driven companies and proud practitioners of Conscious Capitalism. The Blue Cypress companies focus on helping associations, non-profits, and other purpose-driven organizations achieve long-term success. Amith is also an active early-stage investor in B2B SaaS companies. He’s had the good fortune of nearly three decades of success as an entrepreneur and enjoys helping others in their journey.

📣 Follow Amith on LinkedIn:
  / amithnagarajan  

Mallory Mejias is passionate about creating opportunities for association professionals to learn, grow, and better serve their members using artificial intelligence. She enjoys blending creativity and innovation to produce fresh, meaningful content for the association space. Mallory co-hosts and produces the Sidecar Sync podcast, where she delves into the latest trends in AI and technology, translating them into actionable insights.

📣 Follow Mallory on Linkedin:
  / mallorymejias  

#ai #userexperience #longevityeconomy