The Damirdjian Brothers Part 2: Fidels, A Legacy In The Making PODCAST 🌿

Описание: The Damirdjian Brothers Part 2: Fidels, A Legacy In The Making 🌿

Presented by ‪@nuggnotes‬

From Beirut to Barcelona to Adelanto, Shant “Fidel Hydro” Damirdjian helped revolutionize modern cannabis. In Part 2 of our Damirdjian Brothers deep dive, NuggNotes explores how Fidel’s hash holes, genetics, and brand discipline turned a street-smart legacy operator into one of California’s most influential legal entrepreneurs.

🇱🇧🇦🇲 Roots in Legacy
Fidel’s journey began in 2010 at his brother’s hydro store in Santa Clarita. Just back from Beirut, he soaked up game from LA’s OG growers—building hands-on cultivation expertise one grow room at a time.

🌱 Underground Cultivation Mastery
By the early 2010s, Fidel’s name rang out in the traditional market with Madmen OG, LA Confidential, and early advocacy for pesticide usage charts—raising safety standards in the shadows.

🏷️ From Fidel Hydro to Fidel’s (2017)
Fidel dropped “Hydro” and rebranded as Fidel’s—controlling every brand element, even packaging prints. A purist move that helped set the tone for modern cannabis craftsmanship.

🔥 Birth of the Hash Hole (2018)
Inspired by Spannabis in Barcelona, Fidel invented the hash hole—a rosin-core donut that fused Euro technique with California gas. It became a new product category.

🤝 Natura Partnership = Rec Market Jump
Fidel partnered with Natura to access licensed infrastructure—bringing his brand into statewide retail without sacrificing creative control.

🚀 The Hash Hole Era Begins
By 2021, “hash hole” was a cultural term. Fidel’s donuts sold for $120 a pop—and sold out. Everyone followed. Fidel set the bar.

🏭 Built, Not Bought
In 2022, Fidel self-financed an 800-light cultivation facility in Adelanto. No investors. Just grind. His flower hit stores like Cookies and Stiiizy within months.

💨 Rosin Vape Innovation
Fidel’s launched solventless rosin vapes—including the Rosin Crayon 8-Pack—bringing dab-level purity into portable form.

🧬 Elite Genetics Program
Strains like Runtz Mints, KMZ, Garlic Grapes, and Purple Starry made noise, with TransBay Challenge 2022 wins to prove it. A breeder and a brand.

🌎 Global Moves & Creative Collabs
Fidel crossed borders and genres—with drops at Spannabis, Product Earth UK, and art collabs like Carrot Hash Holes with Anwar Carrots and Aaron Kai.

🍩 Hash Hole World Tour
Officially debuted in 2022 with Josh Schmidt in Barcelona, the hash hole went global—reaching NY & LA by 2024. The next event? March 15, 2025 at Doe BCN.

🏆 The Fidel Effect
Fidel’s rise is proof that craft, innovation, and culture don’t just survive in legal weed—they lead it. Alongside his brothers Serge (Serge Cannabis) and Aram (Gas No Brakes), Fidel is shaping the future—the right way.

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