Episode #29 - Marketing & Lead Generation Strategy with Jason Reeves from 1-800-POWER
Автор: The Standby Generator Podcast
Загружено: 2026-02-25
Просмотров: 65
Описание:
In this episode of the Standby Generator Podcast, host Jim Swetman sits down with Jason Reeves, founder of 1-800-POWER, to discuss how standby generator dealers can increase lead volume, book more estimates, and close more installs using digital marketing.
If you’re a Generac dealer, Kohler dealer, or Briggs & Stratton generator installer struggling to make the phone ring, this episode breaks down proven strategies for:
• Google Ads for generator companies
• Facebook & Instagram (Meta) ads for home service businesses
• Landing pages that convert generator leads
• Cost per lead & cost per acquisition tracking
• Weather-event marketing campaigns
• Service maintenance & recurring revenue marketing
• Scaling generator installation businesses
Jason explains why online advertising for generator dealers is no longer optional—and how specialized marketing systems outperform generic agencies. From building irresistible offers to running storm-triggered ad campaigns, this episode outlines a 90-day roadmap to measurable growth.
You’ll also learn why digital marketing must work alongside a strong sales process—and how dealers can compete with large HVAC companies and venture-backed generator competitors by staying visible year-round.
If you want more generator installation leads, maintenance contracts, and scalable revenue, this is a must-listen episode.
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