AI-Powered CRMs and Marketing Predictions | Birmingham AI Marketing Breakout February 2026

Описание: What does it take to win at marketing when AI can write your emails, build your campaigns, and manage your CRM?

In this Birmingham AI Marketing Breakout from February 2026, co-hosts Scott Giles, Daniel Walters, and Laura Flowers kick off with bold 2026 marketing predictions — from the rise of Answer Engine Optimization (AEO) to the marketer's identity crisis to the growing "efficiency mediocrity" problem. Then Michael Johnson from Fast Slow Motion takes the stage for a deep-dive into AI-powered CRMs, comparing HubSpot's Breeze AI and Salesforce's Einstein side by side with live demos.

⏱️ Timestamps
0:00 — Welcome & Birmingham AI Mission
2:53 — Laura Flowers: AEO Predictions (Answer Engine Optimization)
6:00 — Q&A: Do LLMs Personalize Brand Recommendations?
7:24 — Daniel Walters: The Marketer Identity Crisis
8:42 — Prediction: "The Doing Is No Longer the Work"
10:21 — Prediction: The Delegation Gap — Context Is King
12:09 — Prediction: Efficiency Mediocrity & AI Slop
14:24 — Michael Johnson: AI + CRMs — Why It Matters
17:46 — Why Your CRM Data Is Your AI Advantage
19:32 — HubSpot Breeze AI — Content Agent, Social Media Agent, Personalization
21:16 — Breeze Intelligence — Data Enrichment
23:39 — Salesforce Einstein — Campaign Creation, Real-Time Decisioning
25:58 — HubSpot vs. Salesforce: Speedboat vs. Cargo Ship
27:55 — What AI CRMs Can't Do — Limitations
29:32 — Four Principles for AI + CRM Success
30:14 — Live Demo: HubSpot Breeze AI Assistant
36:47 — Live Demo: Claude Code + HubSpot API Integration
43:04 — Wrap-Up & Key Takeaways
43:52 — Q&A: Built-in AI vs. Custom AI for Campaign Creation
48:04 — Q&A: Surfacing Bad Data with AI Agents
49:35 — Q&A: The Market for Third-Party AI Agents
53:04 — Closing & Next Events

💡 Key Takeaways
• Third-party mentions will replace backlinks as the core AEO strategy
• "The doing is no longer the work — the thinking is the work"
• In the AI age, context is king and consistency is queen
• Your CRM data is your AI advantage — connect AI to your best data
• Start with native CRM AI tools, then level up to API-based workflows
• 2026 is the year of clean data — garbage in, garbage out still applies

👥 Featured in This Session
• Scott Giles — Birmingham AI Co-Founder & Host
• Laura Flowers — AEO & Answer Engine Optimization
• Daniel Walters — AI Workflows & Marketing Predictions
• Michael Johnson — Fast Slow Motion, CRM & AI Implementation

🚀 Join the Movement
📍 Mission: Accelerate the adoption of AI in Birmingham for all.
🌆 Vision: Ensure AI becomes a net job creator for the city.
📅 Upcoming events: https://www.birminghamai.org/events
💬 Get involved: https://www.birminghamai.org

🙌 Thank you to Innovation Depot for hosting and to all the Birmingham AI volunteers who make these breakout sessions possible.

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