The biggest lessons I learned in 2025 from freelancer to creative studio

Описание: 2025 was the year I finally understood the difference between being a freelancer and running a creative studio.

In this video, I share the biggest lessons I learned while making that transition with my wife and business partner. This year pushed us to grow, slow down, make mistakes, and rethink how we actually run our business.

We talk about what worked, what didn’t, and the realizations that helped us build clearer direction moving into 2026.

Inside this video:
• How savings helped us survive, but also made us too comfortable
• The wake-up call that came from finally organizing our CRM
• Why we stopped relying on retainers and started planning properly
• Letting go of doing everything myself and building repeatable systems
• The gaps we found in our customer journey and internal tracking
• Why we chose focused growth instead of getting bigger
• How events became our strongest work
• The mindset shift from thinking like a shooter to thinking like a studio

This isn’t advice from someone who has everything figured out.
It’s an honest breakdown of what we learned by doing the work and fixing mistakes along the way.

If you’re a freelancer, creative, or business owner trying to build something more sustainable, I hope this helps you see what’s possible when you step back and build with intention.

Thanks for watching.

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