Keynote Fireside Chat – How Sephora Blends Marketing & Technology for Best-in-Class Personalization
Автор: MediaPost Live
Загружено: 2024-12-11
Просмотров: 160
Описание:
Sephora is consistently lauded as the gold star of consumer lifecycle marketing. With its best-in-class Beauty Insider loyalty program, the retailer has not only built a cult-like following of fans, but it’s also sitting on a treasure trove of data it uses to personalize and create unique experiences for its shoppers to drive even more engagement. We’re sitting down with Stephanie Hu, Senior Director of Retention Marketing, to hear how Sephora’s built this center of excellence through automation, machine learning and dynamic content.
KEYNOTE
Stephanie Hu
Senior Director - Retention Marketing
Sephora
MODERATOR
Erin Everhart
Senior Director of Event Programming
MediaPost
Повторяем попытку...
Доступные форматы для скачивания:
Скачать видео
-
Информация по загрузке:
