IPL, Ads, Dreams & Data: Decoding Modern Media Monetization - The Voiro Podcast

Описание: Season 7, Episode 3: What happens when you mix cricket, advertising, tech, and data? You get a powerhouse conversation on the business of media in India’s biggest content season—IPL.

This episode is a whirlwind of insights as Kavita, Abash, and Deven:

👉 Break down Dream11’s creative genius in ad campaigns
👉 Unpack CTV’s rising dominance, pricing models & audience targeting
👉 Explore the emotional and business impact of IPL fan loyalty
👉 Discuss the power and complexity of quick commerce advertising
👉 Debate performance vs. branding in a data-obsessed world
👉 Reflect on the evolution of retail media into media media
👉 Introduce Voiro’s Brand Center MVP — bridging the media planning chaos

Chapters:
0:00 – Welcome to The Voiro Podcast - Season 7, Episode 3
0:29 – IPL Inventory on Brand Center - A Game-Changer
1:13 – RCB vs MI: Loyalty Divided
5:13 – Dream11 Ads: Celebrity Packed and Creative
7:42 – Ad Packages and CTV Rates
9:03 – CTV Targeting & CPM Breakdown
11:35 – Walled Gardens and Market Power
13:12 – Emotional Responses to Sports & Advertising
18:42 – Quick Commerce and Point of Sale Advertising
21:20 – Retail Media is the New Media
26:05 – Branding vs Performance: The Attribution Debate
29:54 – Retail Media Budget Shifts
32:53 – Is Branding Worth It? Metrics and Madness
35:47 – The Brand Center Vision
41:26 – India’s Next Boomtowns full of Demand
45:03 – Wrapping Up the Episode

Why Tune In? Whether you’re a marketer, media planner, or a cricket-loving ad nerd, this episode offers the perfect blend of business smarts and fandom fun.

Learn about Brand Center: https://brandcenter.voiro.com/phoenix...
Host—Kavita Shenoy:   / kavita-shenoy-3565485  
Co-host—Abash Sinha:   / abashsinha  
Co-host—Deven Shan:   / deven-shah-635210145  

👉 Watch or listen to all our podcast episodes: https://voiro.com/podcast
👉 Follow us on LinkedIn:   / voiro  
👉 Follow us on Twitter:   / voirotech  

#VoiroPodcast #IPL2025 #CTVAdvertising #RetailMedia #BrandCenter