How to Tell a Personal Story that CONNECTS in a Keynote | Reworking a Speech in Realtime

Описание: What's the sweet spot between going too personal and too broad to resonate with your audience? In this video, I help Veronica Romney, a marketing author, entrepreneur, and keynote speaker, as we workshop her signature speech.

Veronica has all the pieces, but she needs to harvest and refine the strongest phrases or “word truffles” to create exit velocity at the end of her talk, thanks to her final story. That's the thing us speakers should always shoot for. Not just a round of applause, but an energy given to the audience that makes them want to charge ahead towards new possibilities—and your business’s solutions too.

In this coaching call, edited and shared with permission, you'll get a front-row seat to how I workshop material with speakers, experts, and authors looking to resonate deeper and grow their business better.

00:00 They Asked What??
00:56 I'm Jay Acunzo
01:38 Let's Hear Veronica Romney
06:17 My First Reactions
06:42 String Your Word Truffles
07:42 Exit Velocity
09:26 My Version of Veronica's Speech
11:54 Use "We" Statements To Bring Your Audience in Closer

MY ETHOS IN 16 WORDS:

Don't market more. Matter more. Think resonance over reach. Don't be the best. Be their favorite.

ABOUT ME:

I'm a speaking and messaging strategist helping transform my clients' expertise into messages that move the market—and all the speeches, storytelling, and IP they need to explore, distribute, monetize, and own their big idea.

I started my career as a marketing leader at brands like Google and HubSpot, then spent years as a professional business speaker and show host. Today, my goal is to help people with substance and expertise compete on the impact of their ideas, NOT the volume of their marketing. You don't need marketing gimmicks. You don't need more content. You're smart enough, and you're expert enough. But your IP isn't strong enough.

I consult experienced entrepreneurs and creatives, helping them evolve from smart experts to trusted voices and storytellers who shape the way other think about their field.

CONNECT AND LEARN:

Weekly frameworks for resonating deeper with your words:
https://jayacunzo.com/newsletter

Follow the podcast, How Stories Happen, to go inside the process of exceptional communicators:
episodes.fm/1736586770

Learn more about my services and bootcamps:
https://jayacunzo.com